Philips Wake-up Lamp: Light Simulates Sun [in your bedroom]
If you experience a problem with the annoying ring of an alarm clock on mornings, you may be relieved to learn of a less disruptive alternative which takes the form of a lamp. Phillips (Royal Philips Electronics) has designed a wake-up lamp which they claim to be medically proven that "Emits light that gradually increases to the intensity you have selected, simulating the rising sun in your bedroom thus gently preparing your body to wake up". As you are supposed to be in bed with the lamp close by, the light should fall on your eyes and send a message to your brain to reduce the production of melatonin, the sleep-inducing hormone. The Wake-up light should therefore eliminate the uncomfortable experience of being jolted out of your slumber by an on-time alarm clock.